Lime Crime, the unicorn of the makeup world has taken up residence in the UK. Known for their digital-first makeup with a cult following, they have finally become available in the UK following their acquisition by Tengram Capital Partners.
Originally from Los Angeles, the company was started in 2008 in response to the shortage of colour in traditional makeup lines. Specializing in rainbow-themed, long-wearing products they have landed in the popular department store Selfridges and online at Cult Beauty, FeelUnique and others.
Lime Crime has made their commitment to certified vegan and cruelty-free products apparent with all their products being certified vegan by the animal-rights group PETA and by the Leaping Bunny Program. ‘Everyone at our company is committed to creating animal-friendly cosmetics for everyone’ they state on their pastel-flavored website.
The demand for vegan beauty products in the UK has been steadily rising, so they have come just in time to ride that wave. Consumers are becoming more aware of how their products are made and companies are starting to respond to this feedback.
They have an extensive repertoire of trend-setting beauty products including hair dye, eyeshadow palettes, highlighters and lip colour. They even have a line of makeup brush sets that give off serious unicorn vibes.
Some of the all-time faves are the Venus XL eyeshadow palette which comes with 18 budge-proof shades, Unicorn Hair which is their line of semi-permanent hair dye in a literal rainbow colours to choose from and Velvetines, the liquid lipstick that dries to a kiss-proof matte finish.
With their pop-culture packaging, addicting colors and established brand loyalty, Lime Crime has all the makings of a makeup revolution. And now with their online and physical presence in the UK, there is nothing to stop this rainbow wave from taking over the whole world.
Find out more about Lime Crime: http://www.revelist.com/beauty-news-/lime-crime-venus-3-palette/12511