Traveling Vineyard was purchased in 2010 by its new president Rick Libby, but it was actually created in 2001. His company has over 5,000 independent workers, 11 to 50 of them are employees who are known as wine guides.
The Traveling Vineyard has based their marketing around home wine selling and tasting parties but their goal is to bring the fun to wine tasting. The idea of the Traveling Vineyard was developed when Rick Libby’s friend mentioned how successful his wife was selling things at parties. Then to increase profits at his current job he tried that idea out on wine and increased profits. Rick Libby used the same idea for his own company. The Traveling Vineyard has different system to help generate leads for parties and they also offer taste testing. They have guides to help pair food with wine and guides that help customers decide which wine suits them better.
The Traveling Vineyard’s business model works basically by recruiting. They find people who love wine and recruit them into the company for a one-time fee. When they pay the fee they gain the success starter kit and after that it’s about $15.95 a month. Some of the benefits they promote for becoming a wine guide are: no sale quota, discount on product, and sell from anywhere, build your own team and a 15 – 35% commission on all sales made. There are even benefits to participating in the Traveling Vineyard. They created incentives to help others succeed in participating. When reaching a certain amount of sales there are prizes, money, and even credit towards the next wine tasting party. When looking on their social media page they show the benefits of being a wine guide and they even show special speakers who are quite famous. There are stories and articles on wine and its benefits. Traveling Vineyard has a successful growing business.